Today, July 8, 2025, Amazon's Prime Day begins in the United States, which will run until July 11. Created to celebrate Prime subscribers with exclusive discounts, the event has already established itself as one of the main traffic and sales generators in global e-commerce. For Brazilian companies that already sell or intend to sell on Amazon USA, Prime Day is an unmissable opportunity to increase visibility, attract new customers and strengthen the brand.

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What makes Prime Day so strategic?

In just four days, Amazon registers access peaks that can exceed the usual traffic by up to 50%. In 2024, sales in the USA exceeded US$ 12 billion, and participating brands saw their revenues grow by an average of 25% during the event. For any operation of international e-commerce, these indicators mean massive reach and highly concentrated conversion potential.

In addition to sales volume, Prime Day works as a thermometer for product performance in a competitive marketplace. Successful offers generate extra organic visibility — both through positive reviews and Amazon's algorithm, which highlights the best-performing items.

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Key benefits of participating

Even if you're not 100% ready for this edition, understand the benefits that justify the preparation effort:

1. Accelerated visibility: your offers appear on dedicated banners, and products are awarded the “Deal of the Day” or “Prime Exclusive Discount” seal.
2. Increase in conversion: Prime consumers actively seek promotions and have high purchasing power.
3. Relevance improvement: large sales and positive reviews boost internal ranking, making it easier to discover after the event.
4. Brand strengthening: participating in a major global event reinforces the perception of your company as competitive and aligned with market trends.

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Types of offers available

Amazon offers three main promotion formats during Prime Day:

• Lightning Offer: short duration (generally two to four hours), ideal for creating a sense of urgency.
• Best Offer: discount valid throughout the event for selected products, offering predictability to the consumer.
• Prime Exclusive Discount: reserved only for Prime subscribers, reinforces exclusivity and engagement with the program.

Each format requires inventory planning and careful definition of the discount to balance sales volume and profit margin.

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Quick steps to get in on the action now

1. Review your inventory: check available quantities and ensure agile replenishment logistics.
2. Adjust your listings: Update title, images, and descriptions to highlight Prime discounts and benefits.
3. Set up your promotions: In Seller Central, create flash deals, best deals, and exclusive coupons.
4. Plan paid media: set a budget for Sponsored Products and Sponsored Brands focused on priority ASINs.

Even in the nick of time, a concentrated effort on these activities can generate significant results - but the key to making the most of the two biannual editions of Prime Day is planning ahead.

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Preparing for the next editions

Prime Day occurs twice a year. For the next edition, due to take place in December, we recommend starting planning at least three months in advance:

• Target portfolio selection: identify products with a solid track record and adequate margin.
• Demand forecast: estimate sales volumes that are multiple than normal and define reliable logistics partnerships.
• Promotions strategy: test discount ranges and free shipping conditions to understand the sensitivity of your audience.

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How AdvizeOne and Akin Logistics Can Make Your Journey Easier

At AdvizeOne, we offer expert support to get your business ready for every Prime Day:

• Formalization of the company in the USA: registration of an LLC or Corporation and obtaining an EIN.
• Tax and accounting planning: compliance with US GAAP and sales tax management in the sales states.
• Inventory management and fulfillment: Akin Logistics takes care of warehousing, order preparation, and efficient shipping to FBA centers or directly to the customer.
• Optimizing listings and campaigns: Seller Central training, definition of Sponsored Ads, and setting up exclusive promotions.

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Do you want to turn Prime Day into a growth engine for your brand?
Schedule a free meeting and prepare your operation to shine at the largest e-commerce event in the world - starting today and in every upcoming edition.