Today, July 8, 2025, Amazon's Prime Day begins in the United States, which will run until July 11. Created to celebrate Prime subscribers with exclusive discounts, the event has already established itself as one of the main traffic and sales generators in global e-commerce. For Brazilian companies that already sell or intend to sell on Amazon USA, Prime Day is an unmissable opportunity to increase visibility, attract new customers and strengthen the brand.
In just four days, Amazon registers access peaks that can exceed the usual traffic by up to 50%. In 2024, sales in the USA exceeded US$ 12 billion, and participating brands saw their revenues grow by an average of 25% during the event. For any operation of international e-commerce, these indicators mean massive reach and highly concentrated conversion potential.
In addition to sales volume, Prime Day works as a thermometer for product performance in a competitive marketplace. Successful offers generate extra organic visibility — both through positive reviews and Amazon's algorithm, which highlights the best-performing items.
Even if you're not 100% ready for this edition, understand the benefits that justify the preparation effort:
Amazon offers three main promotion formats during Prime Day:
Each format requires inventory planning and careful definition of the discount to balance sales volume and profit margin.
Even in the nick of time, a concentrated effort on these activities can generate significant results - but the key to making the most of the two biannual editions of Prime Day is planning ahead.
Prime Day occurs twice a year. For the next edition, due to take place in December, we recommend starting planning at least three months in advance:
At AdvizeOne, we offer expert support to get your business ready for every Prime Day:
Do you want to turn Prime Day into a growth engine for your brand?
Schedule a free meeting and prepare your operation to shine at the largest e-commerce event in the world - starting today and in every upcoming edition.
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